The Influence of Cultural Differences on the Marketing Strategy of Cross-Border E-commerce
Abstract
With the continuous development and advancement of trade globalization, more and more Chinese enterprises are participating in the
international market.
Especially in recent years, China's cross-border e-commerce industry is also developing rapidly, so cross-border e-commerce practitioners will face more and more consumers from all over the world
.
In the process of
international
trade, cultu
文化差异对跨境电商营销策略的影响-7268字.docx