Abstract
Consumerbehaviorbasedonsocialmediasharinghasoccurredinlargenumbersin
recentyears.Socialmediafocusesonusergeneratedcontentsharingandemphasizesthe
contact,interaction,communicationandsharingbetweenusers,whichbringsconsumersan
extraordinaryconsumptionexperience.Basedonthewidespreaduseoftelepresenceinsocial
mediaandtheimpactofsocialmediaonconsumerbehavior,thisstudyattemptstodeeply
studytheimpactofsocialmediasharingonconsumers'impulsiveconsumptionfromthe
perspectiveoftelepresence.Thecombinat
社交媒体分享对消费者冲动性消费的影响——基于临场感视角-19548字.pdf