Abstract
As e-commerce enterprises pay more and more attention to user experience and the
theory of gamification design is becoming more and more mature, more and more
e-commerce enterprises have carried out gamification design for their own platforms. This
paper explores the effect of product gamification design on e-commerce platforms, in order to
help e-commerce companies understand the shortcomings of product design, so as to improve
gamification design and facilitate the development o
产品游戏化设计对用户体验的影响研究——以“喵糖总动员”为例-22012字.pdf