Abstract
DuetothepopularityoftheInternetandthegrowingmaturityofe-commerceplatforms,
e-commercehasgreatlychangedpeople'sshoppinghabitsandpatternsthroughits
convenience,immediacy,personalizationandlocation-basedservices,andhashadastronger
andmoreprofoundimpactonpeople'sworkandlife.Theemergenceandimplementationof
e-commercehasdriventhechangeofcommercialvalue.Asoneofthehighlycompetitive
productsinthee-commercemarket,FMCGhasdevelopedrapidlyandhasbroadmarket
prospects.Itisveryimportantforconsumere-com
电商消费者购买快消品意愿的影响因素研究-22780字.pdf