Abstract
With the rapid development of Internet technology and the rapid expansion of China's
Internet users, social e-commerce has gradually become one of the key development directions
in the field of e-commerce. Compared with traditional e-commerce, user-generated content
brought by users' information contribution behavior in social e-commerce platforms has
become an important indicator for platform operation. However, current research has not yet
explored in depth what factors affect t
社会化电商用户信息贡献行为影响因素研究-23497字.pdf