Abstract
Inrecentyears,withthedevelopmentofvirtualtechnologyandmotioncapture
technology,moreandmorevirtualidolsbegintoappearinthesociety.Whenthevirtualidol
hasacertainfangroup,itsinfluencecanevenspreadtotheworld(suchaschuyinfuture).At
thesametime,withtheemergenceofmoreandmore"brokencircles",peoplebegintopay
attentiontothecommercialvalueofvirtualidols.Therefore,enterpriseforcesandbrand
forceshavejoinedthevirtualidolbusinessbattlefield,settingoffabigwaveforthevirtual
idolindustry.
Basedontheabover
准社会互动视角下虚拟偶像吸引力对消费者品牌信任的影响研究-23026字.pdf