Abstract
WiththedevelopmentoftheInternetandsocialmediaplatforms,brandpromotion
methodshavegraduallydiversified.Whenmajorcompaniesenterthemarketoneafteranother,
brandpromotionwillinevitablybecomehomogeneous,throughinnovationanddevelopment
ofmarketingmethods.Inthepromotionofthebrand,theavatarhasabettersubstitutionfor
thecultureandconnotationpromotedbythebrandthanthetraditionalstarsandInternet
celebrities.Secondly,thedesignoftheavatarismostlybasedonthedesignofthebranditself,
whichismorediversified.
品牌虚拟形象对消费者忠诚度的影响研究——基于华硕的实证研究-19678字.pdf