Abstract
Keep is the largest online fitness platform in China. In February 2022, despite financial losses, Keep still chose to sprint for the First sports Technology stock in Hong Kong. For Keep App, how to stabilize monthly active users, enhance commercialization, improve user participation and achieve marketing goals is a severe challenge. In response to the call of those seeking more studies on different game elements, this paper adopts rigorous empirical research to explore the mechanism of
游戏化元素对Keep用户参与度的影响研究-20517字.docx