Abstract
In the case of increasingly fierce competition, in order to attract consumers, community e-commerce platforms use various promotion strategies to attract traffic. As similar promotions appear more and more in consumers' online shopping decision-making environment, consumers can perceive the homogeneity of promotions and become
more numb and indifferent
to some promotions. Promotions affect consumers' attitudes and purchase intentions. It is worth studying and paying attention to how t
社区电商促销策略对消费者购买意愿的影响研究-22568字.docx