Abstract
Inrecentyears,duetothematurityofthetraditionale-commercedevelopment,the
patternofe-commercedevelopmentisbeingaffectedbythesociale-commercewithNetRed
andself-MediaasKOL.Whenpeoplethinkthatthepatternofe-commerceissethere,
membere-commercehighlightstheheavinessandbecomesanotherbrightpearlinthe
developmentofe-commerce.Costcointroducedthemembershipsysteminthe1980s,butin
recentyearsentrepreneurspaidattentiontoit.Thenitdevelopedrapidly,suchasthePlus
membersinJingdong,88VIPmembersinAlibaba,blac
S2B2C模式下社群运营策略优化研究——以云集为例-21623字.pdf