Abstract
In recent years,
under the background of in-depth media integration, mainstream media represented by CCTV News have entered
W
eibo
, W
echat, Tik Tok,
B
ilibili and other new media platforms, expanding their communication scope and influence in transformation and innovation, and gaining a large number of young audiences. CCTV news, as one of the most competitive and influential mainstream media in China, has made remarkable achievements in the communication activities of
Bilibili
框架理论视角下主流媒体在B站的传播策略研究——以“央视新闻”为例-15206字.docx