Abstract
With the arrival of the 5G era and the post-epidemic era [1], online shopping has gradually
become an essential part of people's lives. As the epidemic restricts people's travel, the number
of people staying at home is increasing, and the online shopping platform is becoming more
and more widely used. As an important form of online commodity display, short video has
gradually become a battleground for business marketing. Compared with offline shopping, the
biggest difference betwe
短视频展示与在线互动对消费者冲动性购买的影响-19332字.pdf