Abstract
With the rapid development of the Internet, the e-commerce industry is also booming,
which has also driven the expansion of the market size of online shopping. However, this has
also brought many problems, such as unscrupulous merchants selling fake and shoddy goods.
In order to effectively solve the problem of asymmetric information between consumers and
merchants and ensure the normal operation of the market, online reviews came into being. This
paper takes online reviews as the
在线评论对消费者购买意愿的影响研究-19556字.pdf