Abstract
Atpresent,thecommunitye-commercemarketofagriculturalproductsinChinais
developingrapidly.Insuchamarketcontext,maintainingorimprovingcustomerstickiness
andincreasingtheopportunityofrepeatpurchase,thatis,improvingcustomerloyalty,playsa
veryimportantroleinwinningthecompetitionofe-commerceintheagriculturalproduct
community.
Inordertofindthefactorsthatcanaffecttheloyaltyofe-commercecustomersinthe
agriculturalproductcommunitytotheproductbrand,studywhetherthesefactorshavea
positiveornegativeimp
农产品社群电商用户对产品品牌忠诚度的影响因素研究-21935字.pdf