STUDY ON THE EXPORT
M
ARKETING
S
TRATEGY
OF
CHINESE
I
CROSS-BORDER
E
-
COMMERCE PLATFORMS
——
TAKE SHOPEE FOR EXAMPLE
Abstract：
As the
Internet and information technology
are updated
, cross-border e-commerce based on network technology has also risen rapidly. Among them, cross-border export e-commerce is an important part of cross-border import and export, and the state has provided corresponding policy support, and the development
of
“
The
Belt
and
Road” Digital Silk Road is als
我国跨境出口电商平台营销策略研究—以东南亚Shopee平台为例-12438字.docx