II
Abstract
With the development of the technology to the e-commerce industry, the data of users is a
commercial resource that can generate profit, and the e-commerce industry is attaching
importance to the data of the consumer, and the personalized recommendation service based on
user information is introduced to achieve the purpose of accurate marketing. This kind of
personalized recommendation service reduces the cost of user information search, but
consumers are concerned about the
基于隐私保护的淘宝个性化推荐服务优化研究-25252字.pdf