Abstract
The aggravation of global environmental problems threatens the survival and development
space of human beings. In order to comply with the national green development strategy,
automobile companies seek strategic transformation. As the main consumer of the new energy
vehicle market, consumers' willingness to buy green depends on the judgment of the green
perceived value of the product. Therefore, this paper studies the influencing factors of
consumers' willingness to purchase new e
绿色感知价值对新能源汽车消费意愿的影响研究-20772字.pdf