ii
Abstract
BiliBiliisawell-knownvideobarragewebsitetoday.Asanemergingbullet
screenvideowebsiteplatform,itisdeeplylovedbyyoungpeople.Thevideocreators
ofBiliBiliarealsocalleduploader.Comparedwithothervideoplatforms,theirvideo
contentismorein-depthandmoresuitableforyoungpeopleintermsofaudience.
Nowadays,thevideoe-commerceadvertisementsofBiliBiliareputonmore
frequently.Howtobalancetherelationshipbetweenusersandadvertisementsand
improveusers'acceptanceisaproblemworthyofstudy.
BasedontheSORmodeltheor
B站电商广告形式对用户接受程度影响研究-21230字.pdf