Abstract
The emergence of "home economy" during the COVID-19 epidemic has made the mode
of live streaming with goods quickly penetrate into all walks of life. However, there are also
many chaos in the rapid development of e-commerce live streaming, such as celebrities live
streaming overturned cars, suspected false publicity, live streaming with fake goods, etc., which
will reduce the trust of consumers.Consumer trust is the basis of e-commerce activities. Trust
will have a direct impact o
基于信任的直播电商购买意愿影响因素研究-18750字.pdf