Abstract
Withtheoutbreakoftheepidemicattheendof2019,thesmall
householdapplianceindustryhasaoutstandingperformanceunderthe
normalstateofgenerallossesintheindustry.Itscharacteristicof
abundantsub-categories,diversifiedmarketingmethods,andstrong
flexibilitymakeitssaleshavenotdecreasedbutincreasedduringthe
epidemic,whichinstantlyattractedtheattentionofthepublic.
Therefore,thispaperanalyzesthedevelopmentstatusofthesmall
householdapplianceindustryinthreestages:beforetheoutbreakof
COVIDepidemic;duringt
小家电行业疫下逆势增长的影响因素分析-11877字.pdf