Abstract
Withthesteadyriseinlivingstandardsandtherapiddevelopmentof
e-commerce,people'sdemandforservicesisgrowing,andthewideapplicationofbig
datahasbroughtintheneighbourhoodofanexplosivegrowthofinformation,making
itmoredifficultforpeopletochooseandmakedecisionsaboutservices.Personalized
serviceintelligentrecommendationunderbigdataisanimportantwaytohelpusers
makerapiddecisionsandmeetpersonalizedserviceneeds.Therefore,e-commerce
platformshavesuccessivelylaunchedpersonalizedrecommendationservices.I
智能推荐对消费者隐私保护行为的影响研究-19375字.pdf