Abstract
With the emergence of "learning to live" live mode, more and more learning anchor in a
long time to live, though don't have much interaction with the audience, just brush the topic to
study, but also attract a large number of users to become fixed audience, and by advertising
push to obtain certain economic benefits, part of the audience after exposure to study the host
also play to its consumption. Observation station B found that with the improvement and
expansion of bilibili pl
陪伴式学习直播对粉丝消费动机的影响研究-以哔哩哔哩网站为例-20045字.pdf