Abstract
With the vigorous development of the Internet, personalized marketing through mobile
devices has become an increasingly important marketing tool, because the universality,
interactivity and localization of mobile devices provide great potential for collecting customer
information. More and more brands begin to contact social media influencers to promote
products, which is usually called influencer marketing. Influencers can use their own influence,
through the establishment of coo
视频分享平台创作者对视频植入广告效果的影响研究-19337字.pdf