Abstract
Since entering the 21st century, relying on the rapid development of Internet technology and logistics service level, online shopping mode presents a diversified and multi-channel development direction, and many kinds of shopping mode emerge, which has greatly changed people's way of life. E-commerce pre-sale is an emerging shopping mode, which can not only realize consumers' locking of goods in advance, but also promote supply and demand matching, improve supply chain flexibility and r
电商预售模式下消费者购买意愿影响研究——基于情境理论-23189字.docx