Abstract
Since2012,withthecontinuousdevelopmentofthefresh
industry,China’sfreshe-commercemarkettransactionsizehasexceeded
trillionlevel,thenumberofenterprisesalsoshowsaspurtofgrowth.At
present,asthemainforceofconsumptionisgettingyounger,consumer
demandandconsumptionpreferencearealsochangingconstantly,and
Chineseconsumers’consumptionconceptsandshoppinghabitshavealso
undergoneagreatchange,inordertobettermeettheneedsofconsumers,
tomeetthecurrentconsumptionhotspots,freshe-commerceenterprises
arecons
疫情下生鲜电商的发展研究（社区生鲜电商）-16743字.pdf