An empirical study on the impact of advertising input on enterprise performance in information media industry
ABSTRACT
With the progress of the information age, the information media industry is a popular industry in the limelight today, and advertising investment is a measure that many enterprises will take in their business process. In this paper, in order to study the correlation between advertising investment and corporate performance in the information media industry, 35 A-share listed comp
信息传媒行业广告投入对企业绩效影响的实证研究-9739字.docx