3
Influence
of
emotions
on
consumer
buying
behavior
Abstract
With
the
growth
of
commerce
both
online
and
offline,
there
are
more
and
more
factors
that
influence
consumer
emotions,
which
in
most
people's
opinion
seem
to
have
a
universal
influence
on
consumer
buying
behaviors.
Many
brands
also
use
consumers'
emotional
spending
to
generate
profit
and
guide
people
emotionally.
Due
to
the
wid
Influenceofemotionsonconsumerbuyingbehavior-11842字.docx