Abstract
Inrecentyears,withtherapiddevelopmentofChina'seconomy,people'sincome
graduallyincreases,thecontinuousimprovementofpeople'slivingstandards,people's
awarenessofconsumingdairyproductsisincreasing.Dairyenterprisesmustcarefullystudy
thechangesofdairyproductmarketdemand,graspthedevelopmenttrendofdairyproduct
marketdemand,formulatecorrectmarketingstrategies,andbettermeettheneedsof
consumersfordairyproducts.
YiliIndustrialGroupisthelargestandmostperfectdairyindustryleaderinChina.With
thechangeo
基于消费者行为的伊利乳制品营销策略研究-23892字.pdf