Abstract
With the development of information technology and the emergence of consumer upgrading, China's traditional supermarkets, especially small and medium-sized supermarkets, are facing an increasingly complex and uncertain environment, how to better find the right market for marketing in the new retail context, the development of scientific and reasonable promotional strategies is currently the primary problem of small and medium-sized supermarkets in the face of the competitive environment
广州美天生鲜超市促销策略研究-33782字.docx