Analysis of Gucci’
s Marketing Strategies in China
Abstract
With the vigorous development of e
conomy, society
and
politi
cs
,
more and more people have begun to
learn
about
and
consume luxury goods. In order to meet the market demand, the luxury industry must
keep pace with the times and
develop rapidly.
Therefore, it will not be restricted by the traditional luxury industry
, which has been
relying on pure handmade, high-end, small-scale popularization.
At the same time, the consu
古驰在华营销策略分析-6450字.docx