Abstract
With the development of the national economy, people's pursuit of beauty is becoming stronger and stronger, and the "her economy" is rising, the scale of China's beauty market is expanding, while the trend of "domestic fever" has brought many domestic brands back to the public eye. In this context, Perfect Diary started from online and has risen rapidly in recent years, joining many international brands in the billion dollar club and becoming a popular domestic beauty brand, whose marke
完美日记品牌营销策略研究-24572字.docx