A
bstract
With the continuous development of China's overall economic level, people's consumption concept is also changing simultaneously, and the sports consumption concept and values are also constantly increasing.
In China, basketball has been widely popular. With the China's women's three-player basketball team winning the world championship and the success of the Men's Basketball World Cup in China, more and more people, especially young people, began to take the initiative to contact bas
营销策略研究-22125字.docx