An Analysis of Disney
’
s Business Mode from the Perspective of Industrial Convergence
Abstract
The Disney Company was founded in 1923 by Walt D. Disney and his brother Roy
O
. Disney. Over the past 80 years, through continuous development and innovation, Disney
’
s business has
expanded from
the original films and cartoons to theme parks, television, I
nternet and other entertainment fields, and achieved a huge business empire. Disney is also quite fairy tale along the way. Nowadays,
Disney
产业融合视角下的迪士尼商业模式分析-5316字.docx