Abstract
The traditional film marketing mode is mainly offline marketing. In the past, the
most common way of film promotion is to hang posters in the cinema and carry out
on-site publicity by actors. With the development of society, the dilemma of traditional
film marketing mode has become increasingly prominent. The single offline publicity
method makes it difficult for film information to reach consumers, and it is difficult to
form real marketing effect. Therefore, film marketing worker
融媒体时代对电影发行及推广的创新型探索-6442字.pdf