Research on the Marketing Strategy of Louis Vuitton in China
Abstract
With the development of economy, Chinese people no longer pursue basic life satisfaction
s
such as food, clothing and warmth,
and
more and more people begin to pursue quality life. In the
minds
of some Chinese people, luxury goods are almost synonymous with greed, extravagance and waste. In fact, from an economic point of view, luxury is in essence a high-end consumption behavior, and there is no praise or criticism in
路易威登在中国的市场营销策略的研究-6871字.docx