Abstract
With the fire of IP film in China, IP adaptation has become a synonym of
popularity, but with the popularity is the chaos in the industry, and the reputation of IP
film also collapses. Therefore, this paper analyzes the current situation of domestic IP
film, puts forward problems and tries to find solutions, and how to make domestic IP
film better and more popular with the audience.
Key words: domestic IP movies; problems; development direction
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在IP热潮下国产电影发展的困境与思考-7381字.pdf