A Study on the Linkage Between Superhero Movies and Retail Stores
—
Taking MARVEL and MINISO as Examples
Abstract
As the “Pan-Entertainment” and “Internet Plus” of the film and television industry have
profound
impact on the film industry, IP
（Intellectual Property）
films have gradually developed and
many people have tried to invest into them
.
After
the analysis of
different forms of
IP
films
, this paper tries to explore the causes of the IP
film
craze and its impact on the chain
超级英雄电影与零售店的联动——以漫威和名创优品为例-6963字.docx