Abstract
With the rapid development of the economy, the new tea industry has also ushered in the
spring of rapid development in recent years, the total size of China's tea market exceeded 400
billion yuan. With the homogenization of new tea products, coupled with the increasingly fierce
competition in price and brand, whether the brand can rely on marketing strategies to gain a
long-term competitive advantage has become an important factor in determining its market
direction. As a represen
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