Research on the 4P marketing strategy of Zara in Hangzhou
ABSTRACT
As one of the most important cities in the Yangtze River Delta Economic Zone, Hangzhou has been developing rapidly in the field of clothing with the rapid development of economy and the increasing income of the people. As the leader of foreign fast fashion fashion brands, Zara can not develop fast in Hangzhou without its marketing strategy. Firstly, this paper introduces the operation of Zara in Hangzhou from the development expe
杭州ZARA的4P营销策略研究-11241字.docx