北京理工大学珠海学院
2022
届本科生毕业论文
Development
of
Music
Apps
in
the
Era
of
Experiential
Marketing
—
A
Case
Study
of
NetEase
CloudMusic
Abstract
Against
the
background
of
the
experience
economy,
people’s
consumption
idea
has
changed
tremendously,
and
experiential
marketing
which
has
shown
an
unprecedented
development
momentum
is
getting
more
and
more
attention
from
producers
and
suppliers
to
体验式营销背景下音乐类应用的发展——以网易云音乐为例-7003字.docx