Abstract
The blind box first appeared in Japan in the form of "lucky bag"
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ater, because the unpredictability of blind boxes attracted many consumers, merchants also used consumers' curiosity and gambling psychology to carry out hunger marketing, and consumers were difficult to give up sunk costs. There was a boom, and all kinds of chaos followed.This paper argues that the blind box is essentially a sales contract with the property of shooting, because it follows the equal return of interest
“盲盒”营销模式中的法律风险-17678字.docx