Abstract
With the rise of IP movies, various marketing strategies for IP movies are
emerging. In today's network environment of melt media, IP movies by virtue of their
own advantages and marketing and capital support, once became the most popular
movie type in the film industry. It can be said that the rapid development of IP movies
and the pursuit of the public is inseparable, and the film's marketing strategy is the
winning magic weapon of IP movies. Film marketing often has its laws, di
融媒体时代下IP电影的营销策略-8600字.pdf