An Analysis of the Influence of Short Videos and Live Broadcasts on Consumer Psychology in the Era of Internet Celebrity Economy
Abstract
The hottest keyword nowadays is
“
Internet celebrity
”
. The Internet celebrity economy has become an important new economic force to drive the development of the market economy. With the changes in the market, its marketing model has also been continuously upgraded and transformed. In recent years, the wave of short videos and live broadcasts has become the
网红经济时代下的短视频和直播浪潮对消费者心理的影响分析-7894字.docx