本科毕业设计（论文）
百雀羚品牌营销策略研究
学院 管理学院
专业 工商管理
年级班别 2018级（4）班
学号 3218003722
学生姓名 叶旖雯
指导教师 彭维文
2022年6月
Abstract
Today's era is the era of information and brand. China has entered the era of brand
competition. In modern society, brand is the magic weapon for enterprises to win and one of
the symbols of national strength. However, China's national brands are performing the flow
drama of "two or three years of leadership ". Th
百雀羚品牌营销策略研究-19372字.pdf