Abstract
WiththepopularizationoftheInternetandtherapiddevelopmentofChina'seconomyin
recentyears,theproportionofpercapitadisposableincomeofChineseresidentshas
increasedyearbyyear,andpeople'slivingstandardshaveundergoneasignificantqualitative
leap.Atthesametime,popularsocialmediasuchasShuangweiyiyi,Xiaohongshu,StationB,
andlivebroadcastplatformsalsooccupyanextremelyimportantpositioninmarketingand
people'sdailylives.After2017,anumberofcutting-edgebeautybrandshavesuccessfully
madetheirmarkintheChine
自媒体背景下完美日记营销策略优化研究-26428字.pdf