Abstract
With the upgrading of consumption, new tea has gradually become an inseparable part of the daily life of young consumer groups. Liking tea is the "top student" in the new tea drink. With "good tea and real milk",
Heytea
has added new consumer labels and competition focus for itself, and has become the leader of new tea drinks. Although the financing of
Heytea
has been increasing in recent years, the valuation was once as high as 60 billion yuan. But in fact, the sales growth rate of
喜茶的营销策略优化研究-24316字.docx