Abstract
With the popularization and development of mobile Internet，mobile phone has become
an indispensable tool in people’s life and work. China is the largest consumer market of the
world, and the mobile phone market has been particularly competitive in recent years. Among
them， foreign companies are mainly Apple and Samsung, while domestic companies such as
Xiaomi, Huawei，OPPO and Vivo occupy the main position. As a young company, Xiaomi
has developed rapidly and occupied a consider
小米手机营销策略研究-17905字.pdf