Abstract
As a young industry in the film industry , IP film is booming . Because of its close
connection with the Internet and has a good fan base , it has become a new field .While
the development of Chinese IP films , they have also exposed many problems .In recent
years , the IP film industry represented by American Marvel films is popular . This
article analyzes various favorable factors for the success of American Marvel films ,
further discusses the current situation of Chinese IP fil
从漫威电影的成功浅谈IP电影发展-7634字.pdf