Abstract
In recent years, slow variety show has attracted a large number of audiences with
its unique program style. Major satellite TV and network platforms have also created
different types of slow variety show, which is different from the fast variety show
which is mainly competitive and exciting. Slow variety show leads the audience to
feel the reality of life in a relaxed and cheerful atmosphere, Close to the natural life.
Starting from the communication strategy of yearning for life, t
慢综艺节目《向往的生活》传播策略分析-9637字.pdf