Abstract
In recent years, great changes have taken place in China's consumer subjects and consumer behavior. Young people's purchasing power is rising, consumption is graded, demand is personalized, and the "new middle class" continues to rise.
In this context, in addition to the well-known traditional brands, new brands also rise collectively. They rely on category innovation and product innovation, stand out in the homogeneous market competition with the help of convenient and efficient digit
新兴艺术生活品牌野兽派推广策略研究-25861字.docx